GIS Mapping in NDP
When analysis leads to a specific set of peer libraries, whether based on population served, geographic coding,
annual visits, funding, expenditures, annual circulation, collection, or any combination of these factors, NDP
seamlessly integrates corresponding geographic maps and neighborhood demographics as a logical next-step through a
partnership with GeoLib.
GeoLib is a research program of the Florida Resources and Environmental Analysis Center
which is within the Institute of Science and Public Affairs
at The Florida State University
GeoLib's mission is two fold. First, to improve access to digital geographic information in libraries, regardless of
whether the information is desired by library users or by library managers. And secondly, to apply marketing solutions
to library problems.
Since 1996, GeoLib has been actively involved in projects that support its mission. A nationwide library study
funded by the U.S. Department of Education in 1996 helped provide the funding for this web site.
GeoLib.org is designed as a portal
to other web sites that provide information about easy-to-use digital geographic information for researchers,
librarians, geographic information system (GIS) specialists, and the general public.
These resources encourage users to become aware of how important geographic information can be in the decision
making process. GeoLib is supported by professionals from many disciplines experienced in creatively solving problems
using advanced computing resources and geographic information systems. Many work within the university and institute,
while others are experts from the public and private sector.
Seen as a natural fit for the NDP initiative, SirsiDynix has entered into a business and technical
partnership with GeoLib and is providing funding to support the on-going success of the project. To date, this includes
funding for annual database updates, data validation through exhaustive manual review phases, development of pre-set
geographic customer market areas for all public library outlets in the United States, and finally, integration at the
library outlet level between NDP's aggregation of transaction-level circulation data and the GeoLib Geographic
Information System (GIS) interface.
Geographic Mapping and Neighborhood Demographics
Analyzing the demographic profile of a library's market area is as easy as clicking the Lauch Map button that is
associated with every Library System and Library Outlet contained in the NDP data warehouse.
Demographic profile data is summed at the census block group level, and more specifically, at the market area level for the more than 16,000 public library outlets in the United States. Profile data provides immediate feedback to your "what-if" mapping questions.
- What if the market area for my branch library expanded by these three block groups? How would library services need to change?
- Does our real-world library customer market area correspond to our legal service area? How does it differ and in what ways does this affect our ability to provide quality service to all citizens?